You spent a lifetime building. So did we.
Three partners. Zero junior analysts. Every mandate gets all of us.
Valuation and Deal Lead
Kevin Simpson
Kevin has spent decades inside owner-operated companies as a business coach and operator, working through the ActionCOACH and AddingZeros methodologies with businesses across North America. He builds the valuation, leads the deal, and shapes the story buyers pay for. His program history runs 6.5x to 7x return per coaching dollar, and he is currently leading a live sell-side mandate in the $6M to $8M range.
Why I do this
“I have sat with owners at their kitchen tables when the first offer came in low, and watched forty years of work get priced like a used truck. Nobody should end their story that way. We built this firm so they do not have to.”
Marketing, Buyers, and Technology
Aaron Truax
Aaron has built demand engines, CRMs, and AI systems for more than twenty years as CEO of a marketing firm serving businesses from Main Street to national brands, with a team of fifteen designers, developers, and callers behind him. At BuiltWorth he runs the buyer campaigns, the readiness technology, and the evidence systems that make a business provable.
Why I do this
“Buyers pay for proof. I have spent my career building the machines that generate it, the lead flow, the data, the systems. Pointing that at an owner’s one shot at getting paid is the best use of it I have found.”
Vetting and Deal Support
Jarrod Stanton
Jarrod has spent twenty years consulting hands-on inside owner-built companies, from husband-and-wife shops to businesses selling for eight figures. He vets every number, pressure-tests every claim, and checks everything twice, because a deal built on soft numbers falls apart in diligence, and a deal built on hard ones closes.
Why I do this
“I have watched owners cry in our office because nobody wanted what they built. Almost every time, the business was better than the buyer could see. Making the value visible is the whole job.”
The standard we hold.
A limited roster, so every engagement gets three partners. Separate contracts, so the truth is never tied to a sale. And one measure of success: every closed deal earns a five-star review from the seller AND the buyer. We would rather decline a mandate than break that record.
The work of a lifetime deserves more than a formula and a number.
BuiltWorth Advisory is a sell-side advisory firm that prepares owner-built businesses with $1M to $5M EBITDA for sale and runs a competitive buyer process around them.