A lifetime to build it. One chance to be paid for it.
We prepare your business, prove its worth, and put real buyers in competition for it.
Free. Anonymous. Two minutes. No financials needed.
Most businesses that go to market never sell.
0-30%
of listed businesses actually sell
Source: industry broker consensus, 2025
$0T+
in business assets changing hands this decade
Source: Exit Planning Institute
~0%
more for owners who prepare vs selling cold
Source: Exit Planning Institute
The retirement wave is real. So is the wreckage. Every year, thousands of owners list the business they spent a lifetime building, wait six months, drop the price, wait again, and quietly take it off the market. The difference between a sale and a shutdown is preparation and a real buyer process. We do both.
Why listen to us
6.5x to 7x return per coaching dollar across our partners’ program history
A live sell-side mandate in market now, in the $6M to $8M range
Three partners who have owned, run, and grown companies for decades
We are new as a firm and honest about it. Our operating history is not.
You price a lifetime. The buyer starts at zero.
You remember every 5am and every payroll made from savings. The buyer sees none of it. Buyers pay only for value they can prove: transferable systems, clean books, a business that runs without you. Sentiment counts for nothing at the closing table, and pricing like a house sale, name a high number and negotiate down, is how owners get punished.
Our job is building the proof. Because we work inside the business before it goes to market, we know exactly where the value lives, in the systems, the team, the customer base, the lead flow, and we assemble the evidence a buyer cannot argue with. A numbers-only intermediary reads your financials. We rebuild what they say.
Ready now, or ready in 24 months. Both work.
Plan A
Sell now.
Your ducks are in a row: clean books, a team that runs the day-to-day, steady profit. We take you to market with proven numbers and multiple qualified buyers, and we run the process while you run the company.
Plan B
Grow, then sell.
The Readiness Score says wait. We spend 12 to 24 months on the two levers that actually move price, marketing and operations, then go to market. Owners who prepare sell for roughly 40% more than owners who sell cold.
One buyer is a hostage situation. We bring three to five.
A single offer means the buyer sets the price, the pace, and the terms. We run a demand campaign for your business the way a marketing firm launches a product: strategic acquirers, search funds, and private equity groups, qualified in advance, bidding on evidence. Competition moves the price more than any negotiation tactic ever will.
Your Business
One asset
01
Strategic
02
Search Fund
03
PE Group
04
Operator
05
Strategic
Five qualified bidders. One seller sets the floor, the market sets the price.
We take a limited roster. On purpose.
We work with a small number of good businesses run by good people, and we cap our active engagements so every mandate gets three partners, never a junior analyst. Every closed deal has to earn a five-star review from the seller AND the buyer. That standard means we decline more mandates than we take. The Readiness Score is how you apply.
Free. Anonymous. Two minutes. No financials needed.
Operators first. Advisors second.
Kevin Simpson
Valuation and Deal Lead
Decades coaching and rebuilding owner-operated companies through the ActionCOACH and AddingZeros methodologies. Kevin runs the valuation and the deal, from the first honest number to the final signature.
Aaron Truax
Marketing and Buyer Campaigns
Twenty-plus years building demand engines, CRMs, and AI systems, with a team of fifteen behind him. Aaron runs the buyer campaigns and the readiness technology that powers the Score.
Jarrod Stanton
Vetting and Deal Support
Twenty years of hands-on consulting inside owner-built companies. Jarrod vets the numbers, checks everything twice, and keeps every deal honest on both sides of the table.
We have owned, run, grown, and sold businesses. We know where the landmines are because we have stepped on them.
BuiltWorth Advisory is a sell-side advisory firm that prepares owner-built businesses with $1M to $5M EBITDA for sale and runs a competitive buyer process around them.
Questions owners ask first.
Most owner-built businesses are not, and most owners find out too late. Readiness comes down to four things: profit a buyer can verify, a business that runs without you, clean books, and time to fix what is weak. Our free two-minute Readiness Score tells you where you stand today.
Only 20 to 30% of listed businesses actually sell. The four killers are pricing on sentiment instead of buyer math, owner dependency, messy financials, and starting preparation years too late. Every one of them is fixable, and fixing them is most of what we do.
Usually the same discount drivers: the business needs you daily, revenue leans on a few customers, the books mix personal and business spending, and there is no verifiable lead flow. At typical multiples, every $250,000 of added or proven EBITDA is worth roughly $1M at sale.
Median time on market runs about 198 days, and unprepared businesses run far longer or never close. A prepared business with multiple qualified buyers moves faster and holds its price. If you want to exit within two years, the preparation clock should start now.
A full independent valuation alone runs $12,000 to $20,000 elsewhere. Our model: an engagement fee to start, a light monthly retainer that keeps both sides serious, and a success fee at close, so the biggest part of our pay depends on your outcome. The diagnostic sits under a separate contract, so you can take the truth and walk.